What is facebook page
Facebook, Inc. is an American technology conglomerate based in Menlo Park, California. It was founded by Mark Zuckerberg, along with his fellow roommates and students at Harvard College,
How according to effect a Facebook web page because business
Before ye perform sign upon because of you Facebook commercial enterprise page, you want in imitation of log in your private Facebook account. But don’t worry—the records out of thine private calculation intention now not be publicly visible concerning thy commercial enterprise page.
So, condition you’re now not in the meanwhile logged among you private account, chock among now, since plunge among the Page creation steps.
Step 1: Sign up
Go Now facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option.
Next, join your commercial enterprise information. For thy web page name, usage your business renown and the name people are in all likelihood according to inquire for so making an attempt in accordance with find you business.
For category, kind a word yet twain to that amount describes you commercial enterprise then Facebook choice suggest partial options. If your enterprise fountain between more than some over the class options, choose the certain thy clients are almost likely in accordance with think over now she suppose about your business. We’ll show thou or after accumulate greater categories later..
Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.
You’ll upload thy sketch image first. This photo accompanies thy commercial enterprise honor between search results and so you interact together with users. It also appears about the pinnacle left concerning you Facebook page.
If thou hold a recognizable brand, the use of you emblem is possibly a sure access in accordance with go. If you’re a Fame or populace figure, a picture concerning you surface desire work kind of a charm. And if you’re a local business, attempt a well-shot photograph regarding you syllable offering. The important aspect is after assist a dynamic child or purchaser in imitation of apprehend you page immediately.
As we give an explanation for between our post over the best photograph sizes for all convivial networks, thine Facebook outline photo shows at a hundred and seventy x one hundred seventy pixels regarding computing device yet 128 x 128 pixels on mobile. It pleasure lie cropped in accordance with a circle, therefore don’t put someone essential important points into the corners.
Once you’ve chosen a considerable photo, click on Upload Profile Picture.
Now it’s age in imitation of pick out thine cover image, the nearly outstanding image regarding thy Facebook commercial enterprise page.
This picture seize the being about thy manufacturer and carry thine brand personality. It will display at 820 x 312 pixels concerning desktop or 640 x 360 pixels about mobile. The image need to be at least 400 pixels extensive or one hundred fifty pixels tall, however the endorsed greatness in imitation of add is 720 x 315 pixels.
Step 3: Create your username
Your username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.
Step 4: Add your business details
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.
Description
This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where to add a longer description later.
Categories
Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.
Contact
Add all the contact details you want to make public, including your phone number, website, and email.
Location
If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.
Hours
If your business is open to the public during specific hours, enter those here. This information appears in search results.
Extra options
If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.
Click Save Changes under each section to implement your changes as you go.
Step 5. Tell your story
You’ve filled in all the simple details about your business, but there’s not much here yet to tell people why they should engage with your business on Facebook.
Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, click See more in the left menu, then click About, and then click Our Story on the right-hand side.
In this section, you can add a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to stick around.
Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click Publish.
Step 6. Create your first post
Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a specific type of post like an event or product offer—just click one of the options in the Create box at the top of your page.
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook page, so they’ll be inclined to stick around.
Step 7: Publish your page and invite an audience
Your Facebook business page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you. It’s time to hit that big green Publish Page button in the left-hand menu.
That’s it! Your page is live and visible to the world. Now you need to get some fans!
Start by inviting your existing Facebook friends to like your page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook Likes.
How to optimize your Facebook business page
Now that you’ve mastered the basics of how to create a Facebook page for business, it’s time to think about ways to optimize your page. These strategies will help maximize engagement so you meet your Facebook marketing goals.
Here’s a quick video overview of the steps you can take to optimize your Facebook business page. We’ll dig into these components in more detail below.
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